How Marketing Agencies Use Entyx AI & Creativity to Power High-Impact eSports Campaigns

AI tools are getting scary good but human intelligence will always be better at actual creativity. AI tools beat humans in a crucial test of creative thinking, but there’s a catch - researchers tested AI versus humans in a creative thinking test. The idea is to find alternate uses for everyday objects: any pencil can also be a drumstick, a ponytail holder, or a mustache if we use some imagination. These are examples of divergent thinking.

Researchers tested more than 250 humans versus large language models like Chat GPT. Altogether the AI tools scored higher than humans in originality and creativity. But the best human scores outperformed the AI tools' best answers in almost every category! The most creative humans are better than AI, so people are not out of a job yet.

So, what does that mean for marketers? Simple: AI can generate ideas at scale, but the magic happens when human creativity and AI technology work together as partners.
This is especially true in fast-paced industries like eSports, where engaging audiences is everything. Today, we will talk about AI partners for agencies (like Entyx) that will only uplift your creativity and make eSports campaigns more effective. Let’s go!

Why Combining AI and Creativity is Crucial for Esports Campaigns

The eSports audience is highly interactive and expects immersive experiences. Traditional ad formats like banners and pre-rolls no longer cut it. By the way, interactive ads increase audience engagement by up to 47%. Gamified experiences result in significantly higher CTRs and watch time. Viewers are spoiled, they do not appreciate blatant promotions, boring messages, and do-no-even-try pop-ups that cover the entire screen. The last one sounds like an ultimate guide on damaging your brand’s reputation. But we are here today to give you the opposite result!

Esports viewers need organic and engaging ads, the ones that do not irritate but entertain them while watching live streams. AI helps agencies collect the data in real time, analyze audiences and adapt their ads on the fly. But any advertisement lacking creativity and pampering with AI will end up unsuccessful. AI tools enable agencies to find better streamers for collaborations with brands, generate better ideas, and test them immediately. Interactive banners or ad games turn these collaborations into remarkable and outstanding shows.

How Agencies Use Entyx AI Tools to Optimize Creative Solutions

AI Video and Audio Analytics for Streaming Campaigns

Have you experienced difficulties in managing advertisement integrations and measuring them during live streams? When an agency launches any campaign in collaboration with Twitch-streamer, Entyx AI analytics process interactions and display audience reactions in real time to this or that ad during particular time frames. This serves to make activity splashes visible to the agency, helping them conclude what works best in terms of campaign optimization.

Our technology is proven to analyze video and audio content accurately. We easily track brand mentions, automatically conduct sentiment tracking of the audience based on keywords, and can showcase to agencies on our dashboards what advertisement formats work the best for the audience’s perception.

Entyx AI saves time and eliminates manual video analysis. We guarantee that your campaigns will be performed in the negotiated time and place, and payments will proceed only after completing obligations, as we have a dedicated Escrow System for this.

Interactive Control: Revolutionizing Campaign Management

Often we hear that agencies lack campaign flexibility and struggle with real-time adjustments. We decided to help them! An agency launches a campaign during live streams of multiple streamers, and Entyx AI displays low conversion. Our Interactive Control enables them to immediately change creative visually or replace the message, change colors, and change items right away with no budget losses.

We stand for budget optimization that’s why we hand over full control of campaigns to agencies, brands, or streamers - basically, our users. This lets them immediately adjust ad settings; re-launch, stop or modify bad-converting campaigns in real time and track the results. Entyx AI will automatically let you know if something goes wrong, you will see the audience feedback on the dashboard.

Gamified Ad Formats: AI + Interactivity

As we already agreed on, eSports viewers hate traditional ads and we love offering creative solutions! Imagine an agency integrating an advertisement of a gaming brand during a live stream on Twitch. Instead of boring banners, they use an interactive online challenge: viewers get points for completing tasks. Then, they receive QR codes they can exchange for a nice present from a brand. Result? Doubled CTR thanks to audience participation, unlike the outcome of a regular ad.

Entyx AI-driven mechanics offer agencies the opportunity to create their gamified ads. It includes mini-games like Catch the Drop, where users have to catch branded items, rewards for audience engagement (completing tasks, clicks), and instant AI analysis of these interactions to see what made the best results.  

This way, the audience is motivated to play and participate in personalized ads of a brand, and the agency (or the brand itself) can identify what kind of advertisements engage the audience the most.

How AI and Creativity Help Agencies Achieve KPIs

Nowadays, creativity professionally combined with artificial intelligence not only helps reach and overachieve KPIs in cybersports campaigns but to create miracles. AI analytics simplify the reporting process and accelerate campaign optimization. For example, Sentiment Tracking analysis gives brands a beautiful opportunity to adjust their ads in real-time making those ads more relevant, efficient, and responsive to the audience requests.

Interactive Control is all about giving flexibility: agencies are free to launch games with audiences, replace creatives that make low conversions, and change the visuals in real-time. This lowers budget losses and increases ROI as agencies do not have to wait till the end of the campaign - if marketers see that an advertisement doesn’t convert in the way they expected, they modify it immediately.

Gamified Ads make viewers play without recognizing they are being shown an ad. This way, naturally, watch time skyrockets and increases the chances viewers will buy from the brand that organized this fun time.

So, this is a match made in heaven: AI and creative teams can create truly paying-off data-based campaigns with a high level of audience engagement.

Final Thought

We were always fascinated with new technologies. In a moment we were moving from the analogical world where you were designing with Panton’s pencil and pens, and brushes to the digital world where the computers started to arrive, and then new software, and even back then a lot of people were concerned if they would lose their jobs to machines. The reality is that things change and evolve and all these tools, including AI today, remain just tools that help us. They are at the service of us as human beings. We still need the leadership, the intuition, and the soul of human beings to drive these machines. 
Want to launch interactive, gamified ads that entertain? Try Entyx today and turn your next eSports campaign into an experience.