Video and Audio Marketing Analytics

Video and audio ads dominate our screens, but how can businesses measure the impact of hearing and seeing logos on the audience's buying habits? AI Marketing Analytics facilitates this process a lot. Today, we will dive deep into AI Video and Audio analytics software and its metrics and explain how the AI Marketing Platform Entyx helps businesses analyze their marketing campaigns. You’ll learn how Entyx helps businesses improve their strategies only with meaningful activities that bring profit. Time is money, so let’s start!

What is Video and Audio Marketing Analytics

Let's start, as always, from the base, which is the definition.

"Video and Audio Marketing Analytics" basically means the tandem of algorithms with artificial intelligence that exist to analyze video & audio content for a specific purpose.

What makes Marketing Analytics important?

The answer is simple: so that businesses could spend their marketing efforts and budgets only on relevant activities. Marketing Analytics (MA) always aims to help with:

1. Improving User Experience

MA reveals how users feel about your website or product or implicit in their behaviors (for example, leaving the website shortly after loading the page). With this qualitative and quantitative information, businesses can make changes that address users' needs and increase the potential for leads to become customers. Media AI Analytics shows the customer behavior and explains in numbers what drives consumer actions.

2. Improving Your Marketing Strategy by Calculating ROI

When you work with specific marketing channels or campaigns, you should always check ROI. There is a formula to use when you need to calculate the return on investment:

ROI = (Net Profit / Cost of Investment) x 100

Imagine, you sponsor an influencer to promote your product during their live stream, and the price of this collaboration equals $1,000. You track how many viewers navigated to the product page on your website immediately after watching the stream and find out that you got 30 new customers in a specific timeframe. If your product costs $60, and each new client makes a purchase (1 item), you can attribute $1,800 of revenue to the collaboration with that streamer. The net profit, in this case, is $800.

Let's put this data into the ROI formula:

• ROI = ($800 / $1,000) x 100
• ROI = (0.8) x 100
• ROI = 80%

So, as you can see, the ROI has a positive percentage, which makes this collaboration profitable. The key here is that we know where those clients come from - the influencer's live stream, and then we could calculate profit from such collaboration. Overall, ROI helps to visualize which marketing efforts drive the most sales and prove projects' value.

Consequently, the data from measuring the ROI of your campaigns can help you plan your future Marketing Strategies, give insights into market trends, and accelerate your decision-making process.

3. Improving Campaign Performance

MA data gives a complete image of what's working and what has yet to work to attract new customers. When you track MA in real-time, you can optimize campaigns following what your client "consumes" best.

For example, Entyx AI-powered Video & Audio Analytics tool gives businesses access to viewers' engagement and sentiment to check how well the shared message (campaign) resonates with their audience, and most importantly - Sentiment Tracking gives you real-time feedback.

Main Marketing Analytics Metrics

Marketing Analytics is a tool that brings you so much value when you know what metrics exactly you need to measure and which ones are important for your business to avoid wasting your valuable time and resources.

In the esports sphere, it is essential to consider metrics that reflect audience engagement, popularity of the games you pick, advertising campaign results, and ROI.

Media AI analytics cover many questions, primarily focused on performance, strategy, and optimization. These are the most common ones:

1. How effectively are our marketing campaigns driving engagement, leads, and conversions?
2. What is the ROI of our marketing efforts across different channels?
3. Who are our most valuable customers, and what are their preferences?
4. Which channels and campaigns are generating the highest revenue?
5. What adjustments should we make to improve underperforming campaigns?

By defining and answering these questions, Marketing Analytics gives businesses critical information to make data-driven decisions and shape their future strategies. Choose key metrics, stay focused on your marketing goals, and you'll achieve them soon.

Critical Aspects of Video and Audio Analysis

So, it’s important to define your goals first and then select relevant metrics before going further. Now, we will guide you through the critical indicators you definitely want to analyze and monitor closely to stay ahead of your competitors.

For a successful AI Video Analysis, you need to prepare the following:

• The logo you want to recognize on the video (up to three)
• The size of the logo and its format (JPEG, PNG, GIF)
• The keywords to search chat (up to ten)
• The language for accurate keyword tracking

You open the Target Analysis tab and follow the instructions:

Step 1: Enter the link to the video you want to analyze.
Step 2: Upload the logo you want to recognize on the video (JPEG, PNG, GIF) or enter the keywords you want to search for in chat.
Step 3: Get extensive analytics with video analysis of each logo.

Based on this info, Entyx will analyze the duration of the video, the total amount of time chosen logos were displayed in a frame during the stream, and peak viewers for each logo.

This way, you'll be able to see in numbers should you keep placing your logos on this or that spot and be prepared for the following collaborations.

Entyx Tools for Marketing Analytics

You want to track brand mentions and sentiments for a valid AI Audio Analysis. Therefore, you need to prepare:
The Keywords & phrases you want to track in audio and chats during any stream or broadcast.

You repeat the same algorithm as with AI Video Analysis, but you should select an option to recognize the audio track in the video for an AI Audio Analysis. Then Entyx will comprehensively analyze this audio track and give you a detailed report of how long, when, and with what sentiment all those keywords and phrases (the ones you had uploaded on the Entyx platform) were mentioned during the stream.

Media Value

Then, based on the data, Entyx automatically calculates the Media Value of your collaborations. This product evaluates the media impact of streamers by analyzing key metrics such as reach, engagement, and views to determine the effectiveness of advertising collaborations with specific influencers. We provide AI-driven insights so you can optimize your campaigns based on the results.

Entyx Tools for Marketing Analytics

We are lucky to live in the 21st century when AI technology has become part of our daily lives. Ten years ago, you'd have to hire a dedicated employee who manually tracks brand mentions, keywords, and sentiments, which is not convenient, expensive, and not precise. Today, nobody has to do this job manually because platforms like Entyx do this faster, better, and more accurately by using formulas integrated into our AI Marketing Analytics software.

Logo Recognition

Entyx automatically detects and evaluates the presence of brand logos in video content. Once you upload the data to the platform, you'll get detailed AI-driven reports on logo visibility. We developed this tool to help you optimize marketing strategies and increase brand awareness.

Audio Recognition

Along with video content, Entyx automatically analyses your audio content and focuses specifically on tracking Keywords and Sentiments mentioned in relation with your brand: 

Entyx Keywords Tracking

This Entyx AI product scans video and audio content to detect mentions of specific keywords and phrases. Then, businesses get statistics on frequency, context, and audience reactions toward their brands, offering a deeper understanding of the audience's perception.

Entyx Sentiment Tracking

With this product, Entyx analyses the tone and sentiment of streamers when they mention your brand. We identify whether the sentiment of a streamer is positive, negative, or neutral, and how it shapes the audience's perception. This way, you can always be aware of how streamers represent your brand and have an up-to-date image of your brand's reputation.

Media Value Calculation

Entyx puts all these insights (mentioned above) at your fingertips, we also calculate Media Value based on it. This way, you do not need to use additional platforms; you do not use manual calculations—all in one platform to track the media value of your collaborations in real time.

Final Thoughts

Entyx developed a set of tools that facilitate your marketing operations. Video & Audio Marketing Analytics visualize and seamlessly track logo placements in real time, keywords, brand mentions, and measure sentiments so businesses can optimize their budgets and strategies immediately. AI in Marketing Analytics helps you to accelerate the decision-making process with accurate data and immediate ROI evaluation. You do not need to calculate any metrics manually - upload any stream on the platform and get your AI-driven analysis right away.

We are pretty sure that you are now wondering how to try Entyx products in action. Sign up for free with just a few clicks. A dedicated manager will contact you to show you a demo. Sounds like a deal, right? See you on the platform!