Entyx's AI: Your Partner in Fraud Detection for Sponsorship Metrics

Isn’t trust the most valuable currency that never fluctuates in value? We believe that trust is the foundation of successful communication, let alone collaboration. However, trust in marketing is tied up to transparency. Entyx combines it all and safeguards clients' security to guarantee transparent payment processing. 

Today, we illustrate how Entyx helps to manage advertising integration orders, track their execution, and receive reports on results. We secure influencer collaborations and control sponsorship transparency with the dedicated Escrow System. Let’s start!

Fraudulent Metrics: A Growing Challenge in Sponsorships

With total digitalization, the problem of fake metrics, influencer fraud, and falsified sponsorship data is getting more serious in the sponsorship and influencer marketing industry. Streamers use tools to cheat statistics, likes, followers, and comments. Metrics wrapping makes a beautiful total number but kills reputation and future opportunities to work with big advertisers. Brands lose money in collaborations with streamers who own fake audiences and can’t drive traffic to provide sales volume. This creates major trust issues between advertisers and influencers. 

The fraud challenges the industry to create solutions against wrapped falsified metrics, which are needed for transparency and efficiency of marketing campaigns. Entyx has a set of solutions to eliminate these pains!

The Escrow System: General Info

What is the Escrow System?

Escrow is a process of having a neutral third party take possession of cash or other assets when two or more parties are doing business. The Escrow System improves partnerships in marketing, ad integrations, and collaborations with streamers. Without the escrow system marketing teams might be stuck in a situation where on one hand, an advertiser says that a streamer has to deliver the content first and only then will get payment and on the other, a streamer might reply that they want their payment first and only then they will deliver the content. 

So what happens instead is the parties involved will open an escrow account and the escrow agency will take possession of the advertiser’s funds, securely holding them. At the same time, the streamer would commit to delivering the agreed content to meet specific campaign requirements. Each party also will typically submit a “purchase and sale contract” that contains written instructions to the escrow agency detailing what conditions need to be met for the escrow agency to release those funds or assets to the appropriate parties. The instructions would consist of the conditions that need to be fulfilled: content deadlines, performance metrics, the amount of sales or visits, or other negotiated terms. Once all of those conditions have been met and campaign compliance has been verified, then the escrow company will release the payment to the streamer and confirm the advertiser has received the expected content. 

The principles of the Escrow System Step-by-Step

Now, let's discuss each step in the Escrow process. Once the two parties, in this case, the advertiser and the streamer, along with the agency, have signed their contracts, either party can open Escrow. 

Now, both parties must agree on which company they'll use. Once the Escrow account has been opened, the next step is for the Escrow officer to provide contact information to all the parties involved in the deal. 

The next step in the process is researching the background of the streamer. Typically, it’s done by the advertiser’s marketing team or a third-party agency. So what happens is the advertisers will review the streamer’s content, audience demographics, engagement metrics, and past collaborations to ensure they align with the brand's identity. This step is important because the advertiser needs to confirm that the streamer’s audience is active and real and that the content they produce is a good fit for the marketing goals of the advertiser and fits the campaign. If there are any issues or concerns, like misaligned audience demographics, weird content, or bad quality of shots, then the advertiser might negotiate with the streamer to address these issues and satisfy the advertiser's requirements for collaboration. 

Once the advertiser has finished conducting their due diligence and is satisfied with the streamer’s profile, they will finalize the campaign details, including the scope of work, technical tasks, deliverables, timelines, deadlines, and payments. Then the escrow company will prepare all of the legal documents for each of the parties to review and sign. Once each party has reviewed the legal documents, then the escrow officer will designate a specific start and closing date for the campaign. At this point, the advertiser may provide the streamer with all necessary for shooting products and items, branding guidelines, or campaign briefs. 

Once a start and closing date have been determined, the advertiser will prepare a payment schedule or invoice detailing the agreed-upon remuneration for the streamer. Then, the escrow officer will prepare a settlement statement. A settlement statement outlines the payment amounts, due dates, and any conditions that must be met for payment to be released (e.g., post approvals, performance metrics).

At this point, the advertiser typically ensures all their funds are in escrow and the streamer has signed the agreement. The streamer then begins creating and posting the content while the advertiser monitors the campaign’s progress: tracking key performance indicators like views, comments, and conversions to evaluate the campaign’s success. 

At this point, the escrow agency will review all the documents. Once the campaign is complete and all the conditions have been met, the advertiser will review the final results and approve the payment release to the streamer. Then the escrow company will distribute the advertiser's funds to the streamer. The streamer will then receive their compensation, and the advertiser will assess the overall success of the collaboration to determine if future partnerships are viable. The collaboration is considered officially complete after payment has been processed and both parties are satisfied with the outcome. 

The Entyx’s Escrow: Funds Protection 

Our main focus is facilitating long-term partnerships. The escrow functionality temporarily holds funds in an account until both parties fulfill the agreed-upon conditions of the transaction. This helps prevent fraud and ensures that funds are only transferred once all conditions are met.

The Entyx’s Escrow: Transparency and Auditability

All transactions conducted through escrow on the blockchain are verifiable. This guarantees transparency in the process and provides an opportunity for auditing, adding an extra confidence level for the deal participants. We invite you to watch our YouTube video about Entyx’s Escrow System. 

Why do you need the Escrow System? 

A dedicated escrow system ensures secure financial transactions between brands and influencers. Funds are held in a dedicated account until all terms of the advertising campaign are met, ensuring transparency and protecting the interests of both parties. 

Building Trust and Long-Term Partnerships with Entyx

We are interested in helping advertisers with long-term influencer partnerships and developing their sports sponsorship journeys. To secure sponsorship deals we focus on transparency and protection of interests through the Escrow System and comprehensive 360-degree dashboards. Our AI-powered dashboards provide comprehensive information about the streamer's current state of the Twitch channel. This data is particularly valuable for marketers and analysts assessing the effectiveness of advertising campaigns and audience engagement strategies.

It displays general channel information and key metrics that play a crucial role in analysis. For example, you’ll see the total watch time in hours and the average number of viewers. You’ll also see the charts displaying activity growth or decline, the most successful streams, and the ones that didn’t perform as well. 

Such a dashboard straightens trust in collaborations, eliminating the risk of working with streamers who wrap their audience. 

Final Word

Fraud has always been an issue in business, developing, improving, and adapting alongside industry novelties. That’s why modern problems require modern solutions! Entyx stands guard over clients' security and guarantees transparent, fraud-free payment processing. We ensure secure sponsorships and prioritize safe transactions, reliable integrations, and full transparency at every stage. We do this by holding funds until campaign conditions are satisfied, ensuring both advertisers and streamers can rely on fair deal terms. 

If you want to know more about AI solutions, join Entyx and elevate your marketing transparency!