Entyx Sentiment Tracking: Your Brand's Emotional Pulse

_{Date of published:}December 02, 2024

Target Audience is the heart and fuel of any business. You speak to them through your campaigns; you motivate them to buy through various marketing tricks and share messages through different marketing channels. However, the feedback typically comes in the number of items they purchase and, therefore, the profit you make. Is this enough to understand if your target audience correctly portrays your brand's essence in their perception? How can you track the health of your brand's reputation online?

Today, we will unveil how Entyx AI tool - Sentiment Tracking, protects your reputation and guides you through brand mentions to offer a clear understanding of audience reactions and perceptions.

What is Sentiment Tracking?

Wikipedia says: Sentiment Analysis (also known as opinion mining or emotion AI) uses natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information.

We, the Entyx team, say that Sentiment Tracking is an AI tool that gauges audience mood and reactions in real time. Sentiment Analysis AI tracks influencers' tone of voice and Sentiment (positive, negative, or neutral) when mentioning your brand or related keywords within audio content, helping you understand how influencers represent your brand and its impact on audience perception.

Tools to Monitor the Tone of Voice and Reputation

Entyx developed a smart AI technology that allows us to listen to any stream or video & audio content uninterruptedly, detect if influencers or users mention your brand in a positive, negative, or neutral way, and display these moods on a unified dashboard with a percentage ratio and a report on a voice tone analysis in PDF format upon request.

We improved our tool for your convenience to a level where we do not request our clients to add specific keywords - AI knows itself what to track. Just upload your link on the Entyx platform and see how it works, but first things first, sign up for free.

Why do Businesses Need Sentiment Tracking?

Every business works hard to gain a noble name and high reputation but to get on a throne is one deal, another one to be able to hold the crown for as long as possible in a world where every competitor wants to take it away from you.

Nowadays, opinions spread like wildfire across social media platforms and online platforms. You create your brand, but you should know that once you release control over your brand's reputation - somebody else will shape your audience's perception of your brand. That is why Entyx developed a technology that equips you with crucial information on the tone of voice in chats and during live streams related to your brand; Entyx tracks how your brand is perceived by the audience so that you can easily control any situations that can cause reputational damages.

Let's find out all the reasons why you need Entyx's Sentiment Analysis ASAP:

1. Reputation Management
You've been working so long, and one accident completely destroys your brand's reputation… sounds like a nightmare, hein? That's why you should pay attention to what people say about your brand, and Entyx helps you identify all the potential risks. AI technology is well-trained to detect moods in a tone of voice and understand overall emotions towards your brand in a chat during any online event.

Sentiment Analysis allows you to immediately address issues before they escalate and protect your brand's image.

2. Customer Insights
When you can track the emotions of your target audience, you are empowered to become their best friend who listens, supports their ideas, and implements them so that their customer journey becomes easier and more fun. With Entyx, you'll understand better what your audience loves and where you should work a bit harder to improve - this information will guide you in marketing strategies and product development.

3. Competitive Advantage
Remember that you have those who want to steal your crown; therefore, think one step ahead and outplay them by listening to your competitors' audience. Monitoring Sentiment for your competitors will open a new door of opportunities for your strategic moves: learn their gaps and disadvantages, hit straight on the pain points of their audience, improve your approach to make a difference, and cater to newcomers' needs.

4. Improved Marketing Campaigns
Marketing campaigns should resonate well with your audience; this is what sentiment analysis helps you control. AI reacts to specific keywords, general tone, and feedback; Entyx shapes it into an AI-driven report so that you can modify messaging to provoke the reaction you expect and keep your target audience engaged.

5. Building Trust and Loyalty
When an audience feels that a brand actually hears them, as a rule, this creates a deeper bond in their relationship. Satisfied clients (read as "raving fans") of your brand are your best brand advocates. It's a done deal once you show clients that you care what they think and turn them into satisfied clients. Trust and loyalty will warm their customers' souls, imprinting this feeling in their subconscious.

6. AI Chat Monitoring
Entyx analyses communication in chats thanks to a developed keyword detection AI software. During any live stream, eSports event, match, or game, chats burst with emotions, and it is high time to hear your audience when they do not pick words; they just genuinely express their precious feedback. We collect this data, finalize such automated keyword analysis into a comprehensive report, and display it on the dashboard in real-time.

As you can see, these six points explain well why you should care and deliberately track the emotional feedback of your audience. Entyx helps businesses understand what emotions stand behind each interaction, our smart AI technology reports how the audience responds to your marketing campaigns on a deeper level. We guide businesses in the process of connecting to their audiences and gathering genuine feedback, the one when they think nobody listens, like in a chat during any live stream.

Integrating Sentiment Analysis into your marketing strategy is more than just about controlling your reputation, it's about opening new opportunities and options you may have yet to see.

Why do Businesses Need to Analyze Influencers Speech?

Influencers play a vital role in marketing because each of them has a dedicated audience who listens to them and follows their so-called recommendations, but let's better use "inserts" to decide what to buy or not. They influence the audience's mood and reaction; they have enough power to bring the best out of each brand and vice versa - destroy its reputation. Ads from influencers work better because they have this special connection with their audience and they share authentic feedback, so when influencers genuinely like your product and tell their audience about it - be sure you'll get a significant increase in sales, but if you land in a swamp of critics. You can imagine how difficult it is to get out and whiten your reputation.

With sentiment tracking, you'll identify whether your collaborations bring your reputation any additional value by analyzing what influences you work with in speaking about your brand and how their audience reacts. AI does voice tone analysis and identifies any potential threads from the very beginning - this way small misunderstandings will never escalate into major problems like losing clients.

Final word

AI Marketing Platform Entyx stands out because we offer an intuitive interface and simple solution for a complicated task - tracking the audience's moods and maintaining the brand's reputation.

AI-powered sentiment analysis by Entyx provides businesses with genuine audience feedback in real-time—no need for surveys or direct questions. Entyx facilitates listening to your customers across various social media channels, reviews, or influencers' content and working on the right messaging that resonates well with your target audience.

This way, you'll increase your ROI, bond with your audience even more, and gain their loyalty because in marketing, as in life - everyone feels what is genuine and what is fake.
Be real, be genuine, and be your better version with Entyx.