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AI in Sponsorships: A Powerful Ally or Just a Data Cruncher?
AI is fundamentally changing advertising, sports, sponsorships, media, and every industry. We can now use algorithms to understand what people are looking at and what they are interested in. AI helps advertisers make smart sponsorship decisions, track sponsorship value, optimize visibility, and refine strategies like never before.
But is AI enough for successful partnerships?
●9 min read
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AI in Sponsorships: A Powerful Ally or Just a Data Cruncher?
AI is fundamentally changing advertising, sports, sponsorships, media, and every industry. We can now use algorithms to understand what people are looking at and what they are interested in. AI helps advertisers make smart sponsorship decisions, track sponsorship value, optimize visibility, and refine strategies like never before.
But is AI enough for successful partnerships?
●9 min read
AI and Twitch: A New Era for Streamers and Advertisers
In this article, we answer questions related to AI-powered sponsorships, sales, ads, and building communities. It’s all about how AI technology helps streamers to stand out on Twitch and show the value of AI from different angles.
●8 min read
The Psychology Behind AI-Driven Marketing: How AI Understands Consumer Behavior
AI has been transforming marketing (as well as every industry it touches) in a way we could only dream of before: now we can understand clients on a deeper level thanks to sentiment tracking, use personalized marketing through customized communication, and predict the behavior of specific audience’s portrait groups based on consumer psychology.
In this article, we will discuss the psychology of customers and explore how Entyx assists advertisers in hitting the right buttons in their audiences' hearts.
●7 min read
Sponsorship Marketing 101: Building Partnerships That Work
To all newbies in sponsorship marketing: we’ve all been there - gropingly exploring this fascinating sphere and sought professional guidance. This article is dedicated to you - the ones who are interested in sponsorship marketing basics.
●7 min read
2025 Marketing Budgeting: Key Areas to Focus Your Spending
Planning your 2025 marketing budget? Focus on AI, data-driven strategies, and content marketing to stay ahead and boost ROI.
●7 min read
Best Marketing Trends for 2025
Discover the top marketing trends of 2025, from AI-powered tools to data-driven campaigns. See how brands can connect deeper with their audiences.
●8 min read
01/03