How Entyx Helps Brands Choose and Analyze Streamers

Twitch advertising has become more and more popular as its core essence - streaming enormously attracts a young, passionate and extremely engaged audience. However, most advertisers (brands) often face challenges that interfere with their effective investments on this particular platform.

Today we are not solely airing frequent problems of influencer partnerships but pushing Entyx’s vision of how we, an AI marketing platform, can gracefully solve them all within a single platform. You no longer need to use various platforms, monitor Twitch campaign analytics 24/7 and try to figure it out on your own. Entyx platform helps at every stage of campaign launch from A to Z, guiding you to the highest Twitch ROI. Let’s dive into it!

The Challenges of Advertising on Twitch

When advertisers finally decide to invest in Twitch advertisements and launch their campaigns on the platform, they are usually unaware of underwater stones awaiting them. Despite being an enormously progressive platform with huge potential, Twitch doesn’t technically support brands in the selection process of the right streamer from a business perspective. It doesn’t explain how to evaluate the real Media Value of their collaborations, and most importantly, measure the effectiveness of their campaigns.

It would be great if they had a whole Academy for advertisers, addressing such difficult questions as:

• How to choose a streamer who will be the best fit for the target audience?
• How to compare several candidates and predict based on real figures who will bring the most value?
• How to understand that an ad price set in the streamer’s cooperation conditions doesn’t exceed the real picture of value?
• How to measure a campaign's success and determine if the ROI justifies the investment?

The good news is that you do not have to wait for the appearance of Twitch Academy or pick influencers manually. Entyx has all the answers for you. We specialize in turning complicated aspects of Twitch advertising into understandable, measurable and transparent processes.

Twitch, basically, is a supermarket where you see different attractive packages while Entyx is a consultant who shows you what’s inside each package and recommends the best components for your company’s health.

How Does Entyx Simplify Streamer Selection?

Entyx Streamer Hub unifies the high-quality analytical tools that greatly facilitate the process of choosing influencers. Advertisers get access to data on the demographics of each streamer’s audience; engagement metrics like average number of viewers, frequency of interactions, and chat activity; ability to compare several streamers simultaneously united by key parameters; and general Twitch streamer analytics. 

Entyx gives users the possibility to create and organize groups of streamers, simplifying the process of monitoring and analyzing performance metrics. By linking streamers to your agency, they are automatically added to the platform, providing instant visibility of key data.

You can create custom groups and analyze up to four groups at a time. The comparison functionality allows you to evaluate critical metrics such as:

• Top streams based on duration.
• Overall viewer engagement and statistics.
• Total follower count.
• Stream duration and frequency.
• Day-of-the-week performance analysis.
• Frequency of brand mentions in chat.
• Interaction with the audience.
• Number of streamers and total broadcast.

Additionally, the data can be filtered by specific periods, making it easier to track performance trends and optimize campaigns based on historical or real-time data. The My Agency feature offers businesses a streamlined way to manage multiple streamers, enabling a faster decision-making process and upscaling the quality of collaborations with influencers.

Thanks to this information, advertisers can be confident that they involve only those influencers, who will deliver them the highest Media Value. We automatically calculate this metric in real time. Also Entyx evaluates influencers’ prices for ads, based on engagement level and reach. 

How Do We Monitor Campaign Success in Real-Time?

Our platform disposes of tools that enable advertisers to measure the success of marketing campaigns. We analyze the visibility of logos in the frame, collect the data on clicks on banners at broadcast description, transitions to a website, calculate the frequency of brand mentions in audio or video content (including stream chats) and share real-time steamer insights.

Entyx’s Target Analysis feature provides an in-depth view of video content, making it easy to detect specific logos or phrases within streams. This product is especially useful for advertisers looking to measure brand visibility and audience engagement across various platforms. You can select any video and analyze it for specific brand mentions, such as logos or phrases. Videos under 60 minutes are analyzed at no additional cost, making it a budget-friendly tool for shorter streams.

After entering the stream link, you’ll receive detailed analytics, including video duration, number of viewers and the game being streamed. You can also upload your brand’s logo to trigger AI-powered detection and analysis. Once the analysis begins, the results will appear in the My Analysis section.

Entyx works on the basis of Twitch campaign analytics - we get the data firsthand, sort it, and place it in the right order to give our users a comprehensive 360 degree view of their collaborations. AI capabilities of Entyx empower advertisers to evaluate their results in real time, track their ads, edit ads on the fly, and integrate interactive banners during any stream without the need to interrupt a streamer. 
 

The Campaigns section is important for both advertisers and streamers as it gives a comprehensive overview, with the total number of campaigns, ad video count, funds spent, average viewers and peak viewers displayed on a single dashboard.

There, you access detailed insights, including top campaigns, best logos, keyword analysis, brand comparisons and leading countries based on average and peak viewers. Campaigns section displays statistics segmented by day, sentiment analysis, the latest streams and performance breakdowns by day of the week. This section is split into several sheets to give users the freedom to own their campaign results.

In the Chatbot tab you’ll access metrics like impressions and click-through rates, with insights on the most effective chatbot campaigns, brand comparisons by average viewers, top channels sorted by airtime, sentiment tracking and mentions categorized by type.

When you press on the Overlay section, you’ll access details on total time in-frame, along with insights on the most effective overlay campaigns based on showing time, view frequency, viewer counts and pricing.

Note, our dashboards also provide data on the best logos across four metrics, showing sentiment tracking alongside top channels by airtime or other selected metrics.

The Logo in Frame tab displays the best streams by airtime and the most effective logo-in-frame campaigns by viewer counts, along with other relevant parameters.

Use the Links in the Description section to provide tables with unique data for quick reference.

Last but not least, the Ad Banner tab offers insights from previous dashboards, focusing on comparing creators to calculate the actual collaboration costs.

How Do We Monitor Media Value in Real-Time?

This functionality is so attractive to businesses – an incredibly fast and accurate calculation of the actual collaboration impact on your Media Value. Don’t be intimidated by formulas and numbers – with Entyx you’ll get real figures in just a few clicks, with no need for manual calculations. The Media Value section provides a precise breakdown of the cost for frame advertising, ensuring transparency in your campaign expenses. Entyx applies reliable formulas to ensure you’re never overpaying for brand placement.
Entyx provides AI-driven reports with accurate Twitch Media Value calculation, Twitch ROI measurement and overall campaign effectiveness. A report includes data on the exact price of each element of the audience's engagement; top-performing elements of the campaign; and insights on how to optimize future campaigns.

Such analysis helps advertisers plan their future investments based on current best-performing elements. 

Is Entyx Your Ultimate Tool for Twitch Advertising?

With the ever-growing popularity of streaming platforms like Twitch, it is important to use solutions that provide transparency, convenience, and accuracy. AI-powered marketing platform Entyx was built to make advertising on Twitch accessible and effective for advertisers of any scale. Our Twitch-friendly advertising tools give brands the ability to choose best-fit streamers for their business goals. Entyx for Twitch offers detailed analytics which enables advertisers to edit campaigns on the fly and increase ROI.

By transparency we mean that advertisers get full access to key metrics that give a 360 degree view of the ad’s performance on each step of your campaign. All the data is visible on our dashboard and updated in real-time. This excludes any mistakes or hesitations and, at the same time, provides confidence in the effectiveness of your investments.  

We grant advertisers confidence in their partnerships with influencers. Entyx accompanies advertisers to find the ideal candidates to reach your target audience. Our platform analyzes each streamer’s audience, engagement, and stats so that you can make an informed choice according to your budget and goal. We constantly improve our tools to eliminate the risks of bad quality collaborations for you. 

Entyx Stays Guard of Twitch Advertising Solutions

Entyx elaborated on Twitch-friendly advertising solutions that fully solve the key problems that brands face during their advertising journey on Twitch. Thanks to our innovative AI-driven analytics and monitoring tools, any user is able to easily choose relevant streamers and accurately evaluate the impact of each campaign you launch.

Transparency is at the core of the Entyx platform, we provide it at all stages of collaborations to eliminate any possible risks associated with the wrong choice of streamers or unsuccessful results. We created a system where every cent you invest works to achieve your goals and we control the process. Entyx’s AI-powered tools not only track metrics but also optimize campaigns in real-time, which guarantees maximum ROI.

With us advertisers get full control over their partnerships, accurate data for quality decision-making, increased profits and closer touch with the target audience.

We work to make advertising on Twitch accessible, understandable and effective even for beginners in the industry. It’s high time to see with your eyes how we turn complex tasks into simple steps. Start seeing real results with the capabilities of Entyx, join us!