Most Popular AI Use Cases of 2024

Date of published: December 23, 2024
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AI technology has been developing faster than anyone could have predicted. We are witnessing how quickly AI learns and challenges everything we thought we knew about the technology by blurring the line between reality and fiction. We can firmly say now that such a fast-paced development of AI made our world a much better place for two reasons:

  1. AI blurs the lines of possibility limits in our minds;
  2. AI grants people the invaluable asset – time.

In 2024, the companies who implemented AI solutions into their workflows and automated various functions, have managed to accelerate their decision-making processes, decrease human-made mistakes, and cherry on the top – increase their profits.

In this article, we'll learn how the most popular AI use cases have started reshaping the industries and changing our routines in 2024. But first, let’s identify what ties these Use Cases together.

What Do The Top AI Use Cases Have In Common

As the growing trend in AI adoption emerges, it's important to understand its value. Tailored digital assistants, which we can leverage, are poised to revolutionize our approach to time-consuming yet essential tasks. By offloading routine, labor-intensive processes to these “AI Agents,” we’re ushering in a new era of personal productivity. It’s important not to offload or delegate work that requires critical thinking.

We generally apply AI solutions to simplify complex tasks and to make certain processes more efficient. Among the common usages of AI are reducing the need for human intervention in repetitive and manual tasks, meaning the total automation of workflow; then, AI is commonly used for data processing to ensure the information is well-structured, clean, and ready to be analyzed; and data analysis itself means, that AI is widely used for extracting the key insights from the processed data to accelerate the decision-making process. But those are not all functions we use AI solutions for.

AI tools tackle problems (or at least find solutions) faster than humans because they are based on vast datasets from across the entire Internet. They outperform humans in precision and efficiency, time & cost savings, optimizing resources, elimination of mistakes, and adaptability to changes. AI solutions are easy to integrate and this explains why AI-driven platforms have become like personal assistants in every sector, from marketing and finance to healthcare and logistics. The key to leveraging AI is knowing when to use AI, so let’s find out!

The Top AI Use Cases of 2024

1. Search & Research – AI significantly facilitates the process of searching for information by using relevant and updated data sources. Additionally, AI technology has a deeper understanding of requests than any regular search engine and therefore gives a complete response to each request.  

2. CV Enhancement – AI capabilities are able to improve resumes by offering relevant keywords for a particular job position. It analyzes newly posted vacancies and offers insights on how to upgrade CVs in accordance with the industry’s demands.

3. Grammar – AI can be used as a proofreader and even an editor for any textual content. The following features of eliminating grammar mistakes, improving spelling and punctuation, and correcting the Tone of Voice are all embedded in its capabilities.

4. Excel Mentor – AI automates formula creation, simplifies data analysis, and guides users to work with macros without the need to involve analysts.

5. High-Level (not High-Touch) Customer Service – companies can rapidly see how AI optimizes their customer service by implementing chatbots and other virtual agents who answer frequently asked questions and solve simple issues without involving a human in real-time.

6. Blog Writing – AI crafts texts upon request and brainstorms ideas for content, which greatly helps creators to express their thoughts in case they have no advanced skills in making up compelling texts. Note: using fully AI-generated texts without a human touch will not give you the expected results, stick to the E-E-A-T guidelines of Google: Experience, Expertise, Authoritativeness, and Trustworthiness to get a high SERP (Search Engine Result Page) ranking.

7. Cold Email & Replies – AI creates templates of personalized emails based on the analysis of the recipients’ behavior. This increases the reply rate.

8. Digital Marketing & Monitoring – AI measures the efficiency of ad campaigns, shares insights on potential improvements based on the results of campaigns, and helps to correct marketing strategies to save the budget.

9. SEO Optimization – AI identifies keywords relevant to the user’s sphere and optimizes their content for better ranking on search engines.

10. Viral Hooks & Content Creation – AI goes through the existent content on the Internet, checks the audience’s reactions, and makes an analysis of trends within seconds. This way, users get valid ideas of content that might hook, awaken emotions, drive engagement, and attract the public's attention.

11. Sales Advisor & Cohort Identification – AI identifies new segments of the target audience, analyses their customer behavior, and preferences. AI solutions share strategy insights on how to successfully upsell & cross-sell the needed products.

12. Data Processing & Analytics – AI accelerates these processes by removing data duplicates, errors, structuring information, and interpreting data in a comprehensive way for better decision-making processes.

13. Social Media Engagement – AI measures metrics like brand mentions, likes, reposts, and media value of their collaborations. This way content creators can analyze what works best for their audience.

14. Layout Creation – AI crafts mood boards, visual boards, images, and videos based on a textual description. This significantly saves time for professionals.

15. Virtual Assistant Bot – AI sends humans reminders of important tasks, books tickets with the budget that humans have allocated in advance, and automates simple tasks like sending scheduled emails or messages.

16. Video Editing – AI-powered apps add subtitles, optimize video formats for different platforms, autocuts, adjust a video rhythm according to the music, and add filters to make video content even more remarkable.

17. Healthcare Diagnostics – AI can help to explain in simple wording all medical terms in a diagnosis, as a minimum. Medical chatbots can ask specific health-related questions to direct a user to the right specialist, which accelerates the process of getting medical help.

18. Predictive Maintenance – AI predicts equipment malfunctions, collects data on the device's operation, and minimizes downtimes.

19. Fraud Detection – AI stays guard of financial transactions by keeping track of anomalies in user behavior. This way it's easy to identify fraudulent activities.

20. Personalized Education – AI adapts studying materials in accordance with the individual needs of students to make them accessible to everyone.

Final Thoughts

The current year has vividly shown us the difference between life with AI and without. Humans are still at the pinnacle of evolution, but why would we use our brains on tasks that can be fully automated? Instead, we should dedicate the precious time of our lives to something that really matters and can earn us more money.

AI has been progressively developing and will eventually become even smarter in 2025. In scientific circles, a growing number of artificial intelligence experts agree that humans will eventually create an artificial intelligence that can think beyond our own capacities. AI Use Cases demonstrate that humanity resorts to technology to delegate time-consuming tasks but never takes it for a trouble-shooter, because as is often said: trust, but verify.

Probably, artificial intelligence should be perceived as an assistant of a human but not as an independent employee (at least for now). Businesses should use AI automation to optimize resources and make the most out of their activities without risking human-made mistakes. But one we know for sure: you can always rely on Entyx as your dedicated AI-driven partner who will save you time, money and comfort your workflow.