Streamer HUB — What Is It and How Can Agencies Benefit

I stream, you stream, we all stream — welcome to the stream team!
Streaming isn’t just a hobby anymore. It’s a multi-billion-dollar industry where every second, chat, and viewer counts. Advertisers demand measurable results. Content creators want transparency. And agencies? They’re in between, on a mission to collide these two parties. 

Today we will unveil the details about Streamer HUB, a set of agency tools that Entyx created to effectively measure true Media Value of collaborations with Twitch streamers.  Streamer HUB is all about influencer marketing, campaign management, campaign optimization, real-time monitoring, and executing streaming integrations even with YouTube streamers too. Let’s dive in and discover why Streamer HUB is the go-to solution for agencies and advertisers alike.

What is Streamer HUB?

Streamer HUB is a unique AI-powered streaming marketing platform designed for marketing agencies and advertisers who want to optimize campaigns across live-streaming platforms, such as Twitch, YouTube, Kick. This set of products was designed specifically to deeply analyze, automate, scale advertisements, engage audiences and increase efficiency of streaming campaigns. It helps marketing agencies launch integrations on Twitch and Youtube with no manual work involved. 

It enables:

• Real-time data collection and analysis
• Streamlined campaign management
• Transparent Media Value (MV) calculation
• Seamless influencer selection & collaboration at scale

Whether you're launching a Twitch integration or evaluating ROI on YouTube sponsorships, Streamer HUB is your all-in-one control center.

Key Features of Streamer HUB

1. Channel Performance Summary
- Overview of a streamer's channel performance, including the number of followers, total views, and average concurrent viewers.
- Historical data on channel growth and trends over time.
2. Stream & Game Analytics
- Detailed analytics on individual streams, such as peak viewers, average view duration, and total watch time.
  - Insights into the games played by streamers, including popular games, time spent on each game, and viewer engagement per game.
3. Subscriber & Viewer Insights
- Data on subscriber count, including new subscribers, recurring subscriptions, and trends in subscriber growth.
  - Viewer demographics and behaviour analysis, including peak viewing times and viewer retention.
4. Chat Activity Monitoring
  - Monitoring of chat activity during streams, including the volume of messages, active chat participants, and overall engagement.
  - Analysis of the most used keywords and phrases in chat, helping to understand audience interests and reactions.
5. Sentiment & Keyword Analysis
 - Sentiment analysis of chat messages to gauge audience mood and reactions in real time.
  - Identification of trending topics, popular phrases, and keywords used by the community, allowing streamers to tailor content and engagement strategies accordingly.
6. Media Value (MV) Calculation
Calculating Media Value (MV) helps you understand the accurate return on investment and actual impact on your audience. With the Entyx AI marketing platform, you'll consistently make smarter decisions, optimize your marketing strategies, and allocate budgets more effectively.

These analytics tools provide streamers and content creators with valuable insights into their audience and content performance, enabling them to optimize their streams, engage more effectively with their viewers, and grow their channels on Twitch.

How Agencies Benefit from Streamer HUB

Automated Streamer Campaign Management

For marketing agencies that create and lead dozens of campaigns for different clients simultaneously, Streamer HUB offers a full-cycle campaign management. There’s no need to manually coordinate all of the streaming integrations — it’s done automatically. Just select best-fit Youtube or Twitch streamers for your business, monitor and check their channels for authenticity, track campaign results in real-time and see the full-picture of a comprehensive 360-degree dashboard. Streamer HUB is your must-have agency tool to scale advertising campaigns and eliminate manual jobs along with boring routine.

Streamer HUB automates:

• Influencer selection
• Content verification
• Performance tracking

Real-Time Integration Monitoring

The in-built system of real-time monitoring, Streamer HUB checks if the streamer has completed the agreement regarding ad placement, said the keyword phrase in live. Did the streamer display your banner? Was the campaign well-received by the audience? With real-time data, you’ll know instantly — no more blind trust. For agencies in performance marketing, this is crucial.

Advanced Reporting & Optimization

Entyx elevates Campaign optimization as from now on agencies receive accurate AI-driven reports on each streamer, each broadcast and campaign. Get AI-driven reports with metrics like:

• Engagement rates
• Banner duration
• Click-through rates (CTR)

Use the insights to improve current and future campaigns — and to show clients real, measurable success.

Scale Influencer Campaigns

Instead of manually managing 10-15 streamers, agencies can now collaborate with hundreds of Twitch streamers and YouTube streamers at once. Streamer HUB handles communication, deadlines, and compliance, letting you grow your campaign without growing your team.This makes it an irreplaceable agency tool for big-scale influencer marketing campaigns with a high ROI.

Why Agencies Need Streamer HUB

Streamer HUB isn’t just another analytics tool — it’s a strategic advantage for agencies navigating the fast-paced world of live streaming. This is a must-have solution for agencies that want to create a systematic and scalable collaboration with content creators. Streamer HUB saves up time, increases results of each influencer marketing campaign.

It combines:

• Real-time monitoring
• Scalable influencer outreach
• Campaign optimization tools
• Data-backed ROI tracking

All within one intuitive platform.

Advantages for Agencies & Advertisers

Transparency: Get an accurate evaluation of your advertising campaigns and collaborations. Know exactly what you're getting from each streamer.
Optimization: Use AI analytics to fine-tune strategy of interaction with streamers, content, and spend.
Competitive Edge: Track and analyze the market to make data-driven decisions and outperform your competitors. 

Who Can Use Streamer HUB?

Marketing Agencies – looking to scale and streamline influencer campaigns.
Advertisers – seeking better ROI and full visibility into streamer partnerships.
Streamers – wanting to understand their own audience, content, and impact.

Final Thoughts

Streamer HUB is the must-have platform for modern influencer marketing in the streaming space. With it, agencies can unlock the full potential of Twitch and YouTube collaborations — faster, smarter, and at scale. Let’s hit a million viewers together!