Entyx AI: The Ultimate Tool for Managing Multi-Streamer Campaigns

Why would advertisers limit themselves to one influencer campaign when they can easily multiply their impact? Multi-streamer campaigns give brands a unique opportunity to expand their reach, increase loyalty and trust, and simply make a bigger impact. However, the more streamers advertisers sign to work with, the tougher it makes influencer management: how to control multiple streamers at once? How to allocate the budgets effectively? How to understand who from the streamers brings the biggest ROI? How to avoid audience overlap and therefore blurred reach? That’s where things get tricky—unless advertisers use AI-driven tools.  

AI-driven marketing platform Entyx has all the answers. In today’s article, we will examine multi-streamer campaigns through the lens of AI-powered tools. It's high time to start!

Why Multi-Streamer Campaigns Are Hard to Manage

A higher number of partnerships (streamers) means higher responsibility for the advertiser's team. The task is not only to track the KPIs but also to ensure successful campaign coordination. A few streamer marketing challenges can significantly decrease the campaign efficiency.

The first issue is data fragmentation. Note that every platform has its way of tracking success. Twitch prioritizes live interactions, and YouTube—watchtime. When streamers provide advertisers with reports on their progress in different formats, advertisers surely struggle to make accurate and fair comparisons of the campaigns’ effectiveness.

The second one is the lack of control over the content. Advertisers rely on streamers and trust their experience and authority. However, without a unified 360-degree AI-driven dashboards, it’s hard to track execution. Was the logo in a frame for the required time? How did the audience react to the message? Was the ad completely aligned with the technical task? Without a real-time dashboard and AI-driven tools, advertisers can only guess.

The third major issue is unstable metrics. Twitch, YouTube, and Kick all measure engagement differently. They offer their metrics but advertisers need to see the full picture as a unified system. The one that enables advertisers to calculate real Media Value and ROI.

The last one is audience overlap. This is when multiple streamers or influencers have completely the same or partially the same audiences. Without proper planning, the same viewers will see the same banners, ad messages, and products multiple times. Instead of expanding reach, and discovering new clients, brands waste budgets showing the same ads to the same audience.

Imagine having centralized control over all your integrations—all on one platform. Sounds great but how to increase efficiency and automate your marketing activities? Read further.

How Entyx AI Solves Multi-Streamer Campaign Management

Picture this: you sign 10 streamers on Twitch and 10 influencers on Instagram for an ad campaign. But you have only a CRM that is impossible to integrate with Twitch and Instagram, therefore you are using different paid tools that allow you to track metrics on these platforms. It takes much time as you have to hop on various platforms every time to track specific metrics you need manually and you have to pay separately for each feature. Sounds very outdated, yeah?

And now picture this: Entyx AI-driven dashboards show you a 360-degree view of your campaigns. Entyx AI offers centralized analytics and access to streamers from Twitch, YouTube, and Kick within a single platform. Your team sees a clear picture of the highest ROI, tracks streamers who drive the most traffic, and makes the best impression of your brand for the audience. You can immediately redistribute budgets. The result is higher coverage, more engagement, and higher sales.

We designed and configured the platform in a way that it automatically collects and processes data of all streamers, offering advertisers a transparent overview of their accounts on different platforms. This way advertisers get access to the key statistical data on the current number of viewers, channels, and streams. Entyx displays the total number of streamers and active online viewers, with exact figures and relevant months. We enabled advertisers to conveniently sort Top streamers using custom filters and analyze popular streaming categories in real-time. Advertisers can select streamers by content and get up-to-date data on view counts, average viewers, and more. Moreover, they get to sort streamers by the language they speak during the stream, making your selection even more precise.

Entyx AI algorithms analyze the reach, brand mentions, and engagement of the audience, and calculate Media Value and ROI to help advertisers adjust their strategies on the fly. AI-powered influencer tracking makes managing multi-streamer campaigns more convenient and precise. Does it tempt you to try?

Why Data Transparency Matters in Multi-Streamer Campaigns

Lack of influencer campaign transparency always leads to irrelevant budget spending. Without a clear understanding of what type of content attracts the audience, and performance tracking, advertisers risk falling into the loop of pouring money into ineffective ads. Moreover, audience overlaps mentioned above can artificially inflate reach metrics, creating a false sense of success.

Rules vary on different platforms. Twitch measures effectiveness through live interactions. The key engagement metrics on Twitch are average CCV and concurrent viewers. Twitch also considers Chat activity, the number of messages in a minute, and unique users in chat. The length of viewership - how much time a viewer spends watching a stream. The number of clicks on a link or promo code, even though it’s calculated manually.

As Twitch is a live-broadcast platform, most activities are in real-time. But if a viewer only listens to the live stream in the background from doing something else, it also counts as engagement, which can inflate the numbers.

YouTube is focused on views and retention, the platform counts other metrics from Twitch. YouTube counts the general number of views, including those who watched only a few seconds. Then comes the average time of views, the Retention Rate (how many people watched the video to the end), and CTR (Click-Through Rate)—the percentage of viewers who clicked on the link in the description or pinned comment.

Unlike Twitch, on YouTube, the action after watching a video plays a major role. It can be clicking on a like button, commenting, clicking on the link, and proceeding to an affiliate website.

Talking about Kick, this is a young platform with yet-to-be-improved analytics. There are no built-in advertising tools equal to the level of YouTube or Twitch. There are no accurate and detailed viewing and engagement data. You do need third-party tools to assess the reach and real impact of advertising.

This explains why advertisers need unified analytics, a single platform displaying the results of all platforms above. When an advertiser launches their ad campaigns on various platforms simultaneously, they need to compare the results. This is possible thanks to a unified reporting system. As you already know, Entyx provides advertisers with this unique source of transparent and accurate data on each campaign. It not only collects the data but provides AI-driven analysis. Data-driven marketing helps advertisers choose the streamers and ad formats that actually drive sales.

Without transparency, there is no trust, and without trust, there is no successful marketing.

One AI Platform for Multi-Streamer Success

Working with multiple streamers is a complicated process that requires automation. As we learned today, different platforms apply different rules to measure audience engagement. This creates additional complications when it comes to the comparison of campaign effectiveness across different platforms. Twitch counts engagement in one way, YouTube in another, and Kick has been developing its advertising options. Without standardization of this data, objective assessment of influencer campaign success is nearly impossible.  

Entyx AI solves managerial issues with AI-powered automation. Advertisers get a complete picture of their success in one place, Entyx shows the real dynamics of views, tracks the best ROI integrations, and provides tools to adjust your ads without distracting influencers from their live streams. AI-automated marketing tools give brands the possibility to maximize the effectiveness of ad campaigns.

Give smarter, data-driven marketing a try already now. Let Entyx AI simplify your multi-streamer campaigns! Are you in? See you in the next article.