How Agencies Can Win More Pitches with Entyx’s Media Data Insights
You lose money on every campaign integration—until you start using the Entyx Media Value tool.
Let us remind you, Entyxers: those who win in marketing are the ones who show real numbers, not empty promises. In the gaming and streaming industries, advertisers often struggle to measure how much reach, attention, and conversions they’re missing.
But when an agency uses Entyx Media Value, they can walk into a meeting and say:
“You’re losing $15K every month—here’s how we’ll get it back.”
In this article, we’ll show how Entyx delivers a data-driven approach and powerful tools that help agencies win sales pitches and land new advertisers.
Why Media Value Wins Sales Pitches
Coming to a client with a creative idea is great. But coming in with real-time analytics, reports, and proof? That puts you ahead of competitors. Most advertisers in gaming and streaming don’t clearly understand the results of their influencer campaigns. They’re asking:
- Were the ad banners even visible?
- How long was the logo on screen?
- How many people clicked the link?
- Was the streamer even relevant for our audience?
- What was the real engagement level?
The Media Value product evaluates the media impact of influencers by analyzing key metrics such as reach, engagement, and views. It helps determine the effectiveness of advertising with specific streamers, providing data-driven insights for informed decision-making and campaign optimization.
Entyx straightens the advertisers’ trust in agencies through data-based decisions. We help pitch confidence through effective analysis of streaming and video campaigns from the Media Value standpoint. Calculating Media Value (MV) helps you understand the accurate return on investment and actual impact on your audience. With the Entyx AI marketing platform, you'll consistently make smarter decisions, optimize your marketing strategies, and allocate budgets more effectively.
Why Entyxers Love Media Value Tool
Our clients are happily using Media Value for 3 particular reasons:
- It prevents fraud and protects from overpaying for low-performing placements.
- Agencies can negotiate with creators using real data.
- It turns vague estimates into professional audits.
No more abstract pitches. Just screenshots, graphs, and undeniable proof. This approach boosts trust and helps close deals faster.
Entyx isn’t just a streamer selection tool—it helps you understand the audience, optimize spend, and turn any budget into a manageable investment.
What Entyx Media Data Tracks
Entyx tracks the real Media Value of any campaign with streamers across Twitch, YouTube, and Kick.
Key features include:
- Banner visibility: when, where, how long banners appeared, and CTR performance
- Clicks & engagement: broken down by streamer and ad asset
- Influencer performance scoring: spot underperformers fast
- Media Value reports: see both missed and earned value
- Auto data syncing: Twitch, YouTube, Kick integrations
- Game-specific data: time spent, titles played, viewer behavior
- Streamer metrics: views, subs, donations, over different periods
- Stream analysis: peak viewers, watch time, average view duration
- Performance forecasting: predict ROI based on past campaign data
This gives you a single dashboard full of numbers and insights—hard to argue with, easy to win with.
Use Case: Saving $8,000 with Entyx
One of our recent pitch cases shows a brilliant audit example - basically Entyx’s effect on advertiser’s budget - we helped to save more than $8,000 of the marketing budget. We respect our clients’ privacy and NDA, so will talk only about the case, without names or personas.
So, a Twitch streamer with 350,000 followers asked for $20,000 for a campaign with a gaming gear brand. The agency used Entyx Media Data, which showed:
- Average reach: ~4,800 viewers per stream
- Average CTR: 0.38%
- Real Media Value: $12,000
Entyx also compared the streamer to 15 similar creators in the same niche and region. The agency used the data in negotiations and successfully rejected the overpriced deal.
At the end, the advertiser chose a streamer whose collaboration price was lower ($11,500) but had better metrics (average CTR — 0.72%, higher than an average view time by 21%). Result? The client was happy, the campaign performed better, and the pitch succeeded—all thanks to Entyx.
From Insight to Strategy
It starts with visual proof: stream screenshots showing logos that were barely visible or onscreen for only seconds.
Next, you show comparative analytics—where CTRs were higher, where audience engagement lasted longer, and where the budget was wasted.
From there, Entyx helps you:
- Forecast Media Value growth from better placements
- Justify budgets based on ROI-linked performance
- Turn your idea into a data-backed action plan
This isn’t a hypothesis. It’s a clear path from audit to strategy. Use Entyx reports in your pitch decks to show clients:
“Here’s how you lost money before.
Here’s how we’ll avoid it.
And here’s how much more you’ll make.”
How to Use Entyx Before Every Pitch
Here’s a brief pitch checklist - all steps are simple but strategic.
Last Comment
Entyx isn’t just a marketing tool—it’s a proof engine. Even small agencies can present themselves like data-first pros by speaking in numbers, not slogans.
Win pitches without saying too much.
Book a free Entyx demo and audit your next campaign. Insert real screenshots and stats into your pitch deck. Win with analytics. Prove with results. Grow faster.