Entyx AI Automation of Esports Influencer Marketing

The esports industry's global market revenue is forecasted at almost 2 billion U.S. dollars in 2025. By the same year, the number of esports viewers worldwide is expected to surpass 640 million.

In this article, we will tell you how Entyx AI tools could help you choose the right esports influencers to take a bite of that massive 2 billion U.S. dollar cake.

Intro to the World of Esports: Definition

"Esports" is the term for any competitive video gaming event, such as championship leagues or tournaments, held either online or offline. It also includes influencers or teams that play video games live to entertain their audiences, win prizes, and earn money through advertising collaborations with brands.

Role of Influencers in Esports

• Influencers have a remarkable power to evoke emotions in us, from joy to tears, creating a stronger bond than you might imagine.
• They play a crucial role in driving traffic, boosting engagement, and generating sales. Our favorite influencers inspire us to take action, whether it is trying a new activity or purchasing the products they promote.
• During streams, esports influencers significantly impact brand reputation. Their comments shape viewers perceptions, positively or negatively, through authentic conversations with their audience. Entyx AI tools track sentiment in real time, keeping advertisers informed about influencers' statements and moods regarding their brands. Learn more about it here.

Challenges in Esports Influencer Marketing

The growing interest in esports has significantly increased the number of brands targeting the gaming audience in their marketing strategies. Partnering with diligently chosen influencers can skyrockets advertisers' media value.

Challenge #1: How to Find the Perfect Influencer to Achieve Your Marketing Campaign Goals?

Entyx gives access to the base of 400 creators sorted by audience type, topics, and demographic data. This way, you can track their metrics in real time and see whether this influencer or that influencer is worthy of collaborating with them in this particular season.

Due to their reach and engagement, influencers in the gaming and esports landscapes can significantly boost your brand awareness. Use Entyx dashboards to analyze each streamer separately. There are several ways to visualize statistics in the system, such as charts, calculated indicators, and special lists. For example, you can track Chat Analytics, display various ratings, etc.

Click on Creators, then click on any streamer you are interested in, and immediately, you will land on the Dashboard view of their account (Picture 1). This view displays the general statistics for the section Overview (taking the current streamer's activity into account), such as, for example, weekly Channel activity:

Challenge #2: How Can Multiple Campaigns with Numerous Influencers Be Efficiently Managed Simultaneously?

Entyx allows you to group all the streamers you chose on the platform by their specific traits in the My Agency tab. My Agency is a powerful feature designed to manage your streamer network seamlessly on the Entyx platform. It allows users to create and organize groups of streamers, simplifying the process of monitoring and analyzing performance metrics. By linking streamers to your Agency, they are automatically added to the platform, providing instant visibility of key data.

You can create custom groups and analyze up to four groups simultaneously. The comparison functionality allows you to evaluate critical metrics such as:

• Top streams based on duration
• Overall viewer engagement and statistics
• Total follower count
• Stream duration and frequency
• Day-of-the-week performance analysis
• Number of streamers and total broadcast

Additionally, the data can be filtered by specific time periods, making tracking performance trends and optimizing campaigns based on historical or real-time data easier.

Our YouTube video gives a detailed overview of the My Agency tab.

In addition to that, we elaborated the Campaigns feature to let you fully control the progress of your collaborations and disconnect this or that influencer in case they do not fulfill the agreement (Picture 3). The Campaigns section provides a comprehensive overview, displaying the total number of campaigns, ad videos, funds spent, average viewers, and peak viewers—all on a single dashboard.

Here, you can access detailed insights, including top campaigns, best logos used, keyword analysis, brand comparisons, and the leading countries based on average and peak viewers.

You'll also find statistics segmented by day, sentiment analysis, the latest streams, and a performance breakdown by days of the week.

Challenge #3: How to avoid Fraud?

Entyx guards transparency and protects interests. How? We use a dedicated Escrow System to secure financial transactions between advertisers and influencers. We control that funds are held in a dedicated account until all terms of the advertising campaign are met.

Benefits of Entyx AI Automation for Esports Influencer Marketing

• Streamers HUB: Entyx keeps the data about Twitch streamers, YouTube creators, or TikTok gamers on a unified platform. It analyzes their profiles and metrics to determine the most relevant influencers for your marketing campaigns.
• Time Saver: Entyx frees you from the manual search on Twitch, YouTube, or other platforms by collecting the data from various resources. Put keywords on the Entyx Search bar and navigate through the base in just a few clicks.
• Media Value Analysis: seamlessly measure your MV and ROI right on the platform. Entyx allows you to calculate the cost of logo & voice advertising in the frame, advertising in the chat, and the overlay with the help of our formulas and AI analytics.
• Video & Audio AI Analysis: Entyx automatically tracks logos, keywords, and brand mentions in any video and audio content to measure audience sentiment, allowing you to immediately control the audience's engagement and moods toward your brand.
• Marketing HUB: The Entyx 360-degree dashboard takes a holistic approach to managing and optimizing influencer campaigns, moving beyond regular data tracking. We integrated Data Panels, Ad Banners, Catch the Drop widgets, Streamers HUB, and Marketing HUB into one interconnected ecosystem, offering a full-circle view of your influencer marketing results and letting you streamline and scale advertising from small to large campaigns.

Final Thoughts

Influencers in the esports industry play an even more critical role in marketing campaigns than you expected. This is a basic example, but when your favorite influencer casually drinks a specific beer brand during their stream, even if they say nothing about it, it subtly influences your perception. You notice what they are drinking, and as you bond with and trust them, you might reach for that same brand without even realizing why the next time you're in the store.

Let's step into the offline advertising world for a moment: Joe Pompliano (investor) tweeted in 2022 that "The Jordan Brand just crossed $5 billion in annual revenue for the first time. That means Michael Jordan made $150M+ from Nike last year alone—or nearly 2x his career NBA earnings". This collaboration is the brightest example of how easy it is to influence people's choices.

The esports industry is the same in this regard, as influencers are also interested in driving their engaged audience's attention in the right direction because, this way, they earn commissions. So, it is also crucial to use this exposure source if you want people to pay attention to your brand.

They help you raise brand awareness and can even drive actual sales, especially for gaming and tech brands. Make the most of these insights to evaluate the benefits of working with esports influencers for your brand.

Entyx helps you turn this trust and skyrocket your results of marketing campaigns by offering:

• Access to a massive database of esports influencers.
• Real-time sentiment and performance analytics to ensure your campaigns are on target.
• AI tools that streamline campaign management and prevent Fraud.

Entyx makes esports Influencer Marketing easy and connects brands with the right influencers to increase their reach. We are excited to show you how our AI-driven tools work! Sign up for free today, and let us know if you fancy scheduling a demo.