Brand Monitoring Made Simple: How to Track, Analyze, and Improve

Date of published: November 11, 2024

Can you track how often your brand is mentioned on social media and identify the sentiment behind those mentions? Are they positive, negative, or neutral?

With AI marketing tools, you can precisely monitor your brand’s visibility and reputation, turning data into strategic actions. Entyx makes digital brand tracking effortless, giving you real-time insights into your market impact.

In this article, we’ll show how Entyx.io can elevate your digital presence and drive higher revenue with just a few clicks.

What is brand monitoring?

In simple words, the term Brand Monitoring means surveillance of how, when, and where your brand has been mentioned or discussed across various sources all over the internet.

This automated process refers to modern brand visibility analytics and logo recognition software that eliminates the need to manually gather information on your audience's reaction toward your brand. Brand monitoring leverages an AI-driven approach that enables businesses to get brand sentiment analysis within seconds—positive, neutral, or negative—giving a unique vision of audience reactions in real time.

With brand monitoring tools, businesses can keep track of negative reviews and prevent reputational damage. 

Brand Monitoring Approach

There are 3 crucial reasons why you should see brand monitoring tools as a valuable asset for your business: 

  1. Perception - you need to understand how an audience perceives your brand and what association pops up in the audience's mind when somebody mentions your brand to them. Perception influences their attitude and trust, and people give you a preference of choice on this basis.
  2. Mitigate risk - having on-hand brand sentiment analysis mitigates risks from your clients.
  3. Digital brand tracking will unlock new levels of your brand strategy potential. You'll see how your audience reacts to any campaign or a new move, unleashing your hands for marketing experiments.  

Once you register your trademark, your team should work hard to enforce it. The first step to enforcement is to monitor your brand. 

Online brand management tools detect unauthorized usage of your trademark, warn you of potential infringements, and help protect your brand and its reputation. There are 4 types of monitoring:

  • Trademark Watch prevents others from using identical or similar brand names.
  • Domain Name Watch enables you to buy domain names related to your trademark. You should monitor the domain name register to act against cybersquatters.
  • Offline Market Watch monitors trademark infringements and counterfeit sales.
  • Online Market Watch monitors unauthorized usage of your brand on social media and online marketplaces. You should regularly check mentions of your brand, or hire Entyx.io to do it for you!

We elaborated a suite of AI marketing tools to streamline brand engagement tracking, sentiment analysis, and other critical brand performance metrics. Entyx covers all marketing needs, from intelligent solutions to AI-driven automation for seamless influencer marketing.

Entyx` Brand Monitoring Tools

Let's get familiar with three of Entyx's AI marketing tools focused on brand impact analysis.

Streamers` HUB

This powerful software collects, visualizes, compares, and analyzes data from streaming platforms such as Twitch, YouTube, and Kick. We elaborated on a distinctive feature called Share of Voice (SOV), a metric that measures a brand's presence and provides real-time brand visibility analytics. Using SOV, a brand can get a clear image of where it stands compared to its competitors. Overall, SOV displays the percentage of all industry advertising or mentions within a specific category that belongs to one brand. SOV can be tracked across various channels, including social media, digital advertising, print, and TV, and is often used to indicate brand awareness and market dominance.

Brand Monitoring Entyx - Streamers HUB

As we will keep talking in detail about SOV in this article below, we invite you to get acquainted with Media Monitoring closely on our website.

Marketing HUB

This is a comprehensive suite of tools designed to automate advertising campaigns and streamline integrations on the Twitch platform. Tailored specifically for brands and marketers, this set of tools leverages advanced AI technology to enhance the effectiveness of advertising efforts, optimize content strategy, and maximize audience engagement. 

Video & Audio AI Analysis

This AI-driven toolkit is specifically designed to analyze and optimize marketing assets within video and audio content. The tools focus on critical aspects such as logo and brand tracking, keyword detection, and sentiment analysis. By utilizing cutting-edge AI technology, this suite provides marketers with valuable insights into how their brand and messaging are represented and perceived across various media, enabling data-driven decisions that enhance the effectiveness of marketing campaigns. 

Brand Monitoring Benefits with Entyx

As we've already discovered, digital brand tracking is not a luxury but a vital business necessity to lead successful marketing campaigns. AI marketing platform Entyx.io plays a significant role in brand sentiment analysis and disposes of various intelligent marketing solutions within a single platform to help businesses with brand monitoring.

Brand Monitoring Entyx - Media Value

We reached the point where it’s a high time to dive deep into one of the features called SOV (Share of Voice).

Typically, we calculate SOV as a percentage. For example, if a brand has 30% of all mentions or ad spend in its industry, its Share of Voice would be 30%.

To give a precise number, Entyx.io uses a specific formula for Share of Voice:
Share of Voice = Brand Mentions or Spend Total Industry Mentions or Spend×100 Share of Voice=Total Industry Mentions or Spend Brand Mentions or Spend​×100

There are 4 types of SOV:

  • Paid SOV: Based on advertising spend (e.g., how much a brand spends on ads relative to competitors).
  • Earned SOV: Based on organic mentions, like media coverage, social media, and influencer mentions.
  • Social SOV: Focused solely on social media platforms, tracking mentions, hashtags, or engagements.
  • Purpose: It helps brands assess their competitive positioning, measure the effectiveness of their campaigns, and identify areas to increase visibility or improve engagement.

By tracking SOV, brands can better understand their market share in terms of visibility and can strategize to increase their voice relative to competitors. Are you curious to know more? Please register for free here and enjoy the capabilities of AI marketing tools.

Conclusion

Brand monitoring requires the use of specialized monitoring tools and software that can track brand mentions and analyze online sentiment. Luckily, you’ve got everything you need on a unified platform Entyx for your convenience. Brand performance metrics can also be used to track the effectiveness of a company's social media campaigns and identify areas for improvement.