Audience Media Value management: real-time insights for maximum impact

The world of modern e-marketing has improved significantly, and the value of organic, unpaid promotion is often taken for granted. It feels so good when some of your followers boost you through reposts or mentions because they are raving fans! Nevertheless, here is the catch — you are paying for it, even if you do not realize how much. Only birds sing for free today, and every promo action has some financial value. At Entyx we believe you should pay exactly what was agreed upon for the action — no more, no less. And we’re here to help you establish a fair and accurate price for your ad integration.

Media Value (MV) is a crucial metric for measuring the return on marketing efforts. Entyx’s approach allows businesses to objectively assess each integration’s exposure down to the minor details.

Therefore, if you read this whole article, we are betting the knowledge you get can add a few extra greenbacks to your profits.

Fast Media Value calculation with Entyx

Entyx improved the technology dedicated to rapidly boosting your business by quickly assessing influencers for collaborations and calculating the best options for impactful partnerships. Our Streamers HUB enables you to confidently make data-driven decisions and eventually grow faster through getting instant insights on performance metrics like followers, views, and engagement to determine the right collaborators for your brand. We analyze their data from platforms like Twitch, YouTube, and Kick.

On the Entyx platform, the EMV of an ad integration is calculated using a precise formula that considers two key parameters: the cost of a frame and an advertising frame multiplied by the time spent in the frame.

Take the example of any post that went viral overnight: if a brand is featured in a trending TikTok video, it might receive millions of views, but without an EMV calculation, the brand may not understand the monetary equivalent of that exposure. Knowing the EMV of such moments allows brands to align their strategies with tangible, measurable outcomes.

With Entyx, you can reasonably determine how effectively the time in the frame is used and, as a result, optimize the advertising budget, directing it to formats and partnerships that work. You choose influencers based on a detailed analysis of their streams, games played, and audience interaction so that you can always collaborate only with those who will give you the highest return.

Use Entyx for increasing Brand visibility & Logo Detection for precise tracking

Entyx’s products assess brand visibility by automatically recognizing logos in video content and tracking how your brand is portrayed within an audio-video content. Let’s dive into the details!

Entyx’s Logo Detection product gives you a unique opportunity to track automatically the presence of your brand logos in video content. We made sure you receive data-driven detailed reports on logo visibility, duration of exposure, and placement within the content, helping you understand the effectiveness of your marketing strategy.

Additionally, you can track how your brand is portrayed in video and audio content with Brand Representation Analysis. This product shares insights about the accuracy of brand’s representation across different media, so that you could always control the perception of users.

With Entyx, you will never be able to prepare your marketing strategy in blind, as we give you all the game-changing trump cards. Our goal is to run faster than your competitors.

Ad Banner: Customize Ads and Boost Audience Engagement

Entyx’s technology enables businesses to measure their performance on a single platform. Recently, we have rolled out our new significant product: automated Ad Banners, which serve to optimize placement of Ad Banners and increase your brand visibility. We worked on precise targeting to maximize the impact of your banner ads across multiple streaming channels.

The function is simple: Ad Banner acts as an intermediary between streamers and businesses. Businesses upload the banners they want to display, and streamers set when and where these banners will appear during their streams. The platform offers comprehensive information about streamers, their audience (viewing time, age, gender, location), and the effectiveness of the banners (clicks, views, CTR). Businesses can pick streamers who best fit their business goals and adjust creatives in real-time without involving the streamers themselves.

To facilitate your perception, we outlined the key features of Entyx’s Ad banners:

• Teaming up streamers and businesses: we match streamers who can display ads with businesses that want to promote their banners.
• Ad placement control: businesses upload the creatives they want to show, while streamers decide when and where those banners appear during their streams. But you, as a business owner, can do the same from your control panel.
• Comprehensive analytics: businesses can receive detailed data about each streamer (based on audience demographics, clicks, views, CTR), allowing them to prioritize which streamers to collaborate with in order to maximize profits from their marketing campaigns.
• Real-time transparency: Entyx provides dynamic, real-time insights into when, where, and how often banners were shown and how well they performed.
• Creative flexibility: businesses can update and change their banner creatives anytime to align with their campaign goals.
• Process automation: businesses do not need to interact with streamers directly. They simply upload the banners and set the parameters, and the platform handles the rest, ensuring the banners are displayed at the right time.

Catch the Drop: brand-new Entyx’s feature for audience retention\

Interactive features for audience retention in streams play a crucial role in boosting engagement and keeping viewers hooked. We elaborated an interactive widget — Catch the Drop, which can be launched directly from the Entyx platform. Such feature makes streams more dynamic and engaging for viewers, helping to increase their watch time and make it fun & memorable.

Streamers can launch a game integrated with the ad campaign when collaborating with brands. For example, branded items like energy drink cans, keyboards, or t-shirts can literally “drop” from above, and the user’s task is to catch them — that is why the feature is called “Catch the Drop.” You can upload any elements, as PNG files, launch the game, then this will allow viewers to click on your branded items, actively participating in the game while the stream is live. The whole point is to make the stream more fun and amusing while helping retain viewers and keeping them involved.

At the end of the stream (and the game), the platform provides a leaderboard displaying the top participants in the game, which adds extra motivation for viewers to stay engaged, watch till the end and compete for the top spots. This format was successfully used with Brazilian audiences, where Red Bull gave away cans to participants during the stream. Think of this, any interactive game keeps viewers in the stream and serves as a buzz-worthy topic for your social media channels. You can use this game in so many ways to monetize it at the end. In addition, there are additional points from viewers, as branded-game will always trigger positive emotions in their minds, as everybody likes gifts and free games. Moreover, this promo stands out from what you have ever done before on media, so it will be memorable.

It is important to highlight that the primary goal of Catch the Drop interactive tool is uniquely audience retention, not data collection.

Therefore, Ad Banner and Catch the Drop features simultaneously provide an unstoppable ability to monetize your brand awareness. There is a difference between Ad Banner and Catch the Drop, which we would like to highlight:

• Ad Banner allows brands to run large-scale ad campaigns by placing banners across multiple streams to reach a broad audience. This feature helps advertisers to customize their ads in accordance with their audience’s specific demographics, such as interests, age, gender, or location. It is perfect for massive campaigns to reach as many viewers as possible.
• On the other hand, the Catch the Drop feature offers a convenient approach to ad placement. Advertisers can monitor streams in real-time using their control panels and drop gaming banners whenever they see a spike in viewer activity. For example, if a stream suddenly attracts more viewers, the advertiser can instantly place a banner featuring their product and a link, automatically appearing on the streamer’s screen. Then see how many people click, track all the data needed and update their Ad banner to attract some particular group of people. It works so well because you do not have to interrupt the streamer’s broadcast, you do it on your own, so it looks organic for the viewers and no stress for the streamer.
• Advertisers can also track the performance of each banner through the dashboard, seeing the number of clicks, link visits, and interactions in real time. With these features, Entyx provides you with the data, which allows them to improve their campaigns and adjust marketing strategy based on results in real-time.

Conclusion

So, let’s sum it up!

Brand Visibility & Logo Detection product will help tracking your brand’s visibility. Entyx provides detailed reports on logo exposure, placement, and duration across platforms, ensuring consistent and accurate representation.

With Entyx’s real-time ad management, you can instantly place or update banners during streams, giving you full control over your campaigns through one thing — Ad Banner.

And if you’re looking to boost engagement (which you absolutely are!), Catch the Drop keeps audiences hooked, increasing retention and sparking social media buzz.

That’s it for today! We hope this information was useful and interesting for you. To learn more about Entyx, we kindly invite you to sign in and start using these products right away. Are you in? Let us know in the comment section below!