AI in Marketing: Unlocking New Possibilities

By actively using Artificial Intelligence in marketing, businesses have increased their sales by 6.2% while reducing overhead costs by 7.2%. AI has significantly improved the efficiency of internal processes and has become sort of a comfort tool we use at any moment to get information based on real-time data. With AI advertisers listen to their target audience, invest in building trust, and eventually get closer to their customers. AI solutions increase the efficiency of ad campaigns through selective collaborations with influencers whose audiences resonate accurately with the brands’ DNA. Today we will learn how else AI empowers marketing. 

What is Artificial Intelligence?

Artificial intelligence (AI) can be described as a human-like brain in a computer, capable of reading, understanding, and analyzing information. It processes data in real time, listens to human speech, as well as offers recommendations and insights based on wide-ranging online data sources. Now modern technologies globally show extremely deep AI integration, further cemented by this unstoppable trend.

Important to mention, that AI is smarter than any human, because it knows everything by default, but you should not feel offended - it lacks human life experience to create authentic and unique content. Everything that AI produces is based on the accumulation of all existing materials on the Internet.

Use Cases of AI in Marketing

Since 2022, the year when Chat GPT was presented to the world, AI has become accessible to everyone and people understand how they can apply it in their daily lives, including at work. Businesses use AI technology to upgrade their workflows and obviously to improve marketing performance which leads to higher sales. But how exactly did they do it with AI?

To begin with, let’s highlight how gracefully companies managed to personalize content for each user. In 2024 there’s no room for generalization. AI collects the data about customer’s behavior to stitch unique and personalized offers based on their previous choices. This approach leads to the rapid growth of engagement and consequently high conversions. Think of Netflix, after you watch a couple of movies, algorithms show you automatically what you will like and then you’re spending hours watching the selection made specifically for you. ZARA offers their customers selection of clothes, based on their previous purchases. Amazon curates a selection of products based on your previous purchases, and created their own AI assistant. 

In case you aren’t a client of any of these brands that we’ve mentioned, you for sure receive emails and you know how it feels when you get a personalized email newsletter tailored for you. This is how companies win open and click rates increase through integrating AI apps into their CRMs, email marketing, or socials.

Then we should talk about predictive AI analytics which helps to optimize marketing strategies based on theories on further customers’ behavior. AI analyzes trends and the current demand on the market and wins the time for advertisers to quickly adapt to the changes. AI listens to the audience: tracks all kinds of audiences’ reactions online towards the brand’s new campaigns, counts mentions, and analyzes comments. Such listening skill of AI helps to forecast revenue margin, future market needs, and even points at clients that most likely become “churn”. To prevent churn AI solutions offer helpful strategies to retain those clients and win their trust back. 

Moreover, companies use AI to improve their customer service. You’ve seen chatbots on different websites that immediately offer you their assistance 24/7 and initiate a dialogue with you. How did you feel when you expressed your concern or asked a question and immediately got your answers without needing to call? For sure, you felt satisfied and comfortable with such communication. During those conversations, AI collects data about users to engage with them in further interactions and deepen their relationship at every level. By the way, AI tracks all connection points with clients on various channels of communication which helps improve customers’ journeys. This helps to build more efficient marketing strategies that will warm leads and make them clients faster.

As a bonus, AI protects advertisers from investment loss by signaling inactive clicks on ads or preventing wrong ad placements (and even wrong contexts for an ad) which certainly will not bring conversions and could even damage the brand’s reputation. 

Advantages of Using AI

By integrating AI into the teams (we should perceive AI solutions as assistants, not competitors), advertisers only win and unlock new levels of opportunities. They can tap into the “love language” of their audiences - analyzed and defined by AI solutions based on collected data - to create powerful and touching messages in their marketing campaigns. AI works on real-time optimization of advertising spend, resulting in boosted ROI. Sounds great, yeah? But what are the other advantages AI marketing solutions can bring to the table?

An AI solution tailored to a business model significantly saves time for the entire team. It takes on boring, time-consuming processes like market analysis, metric calculations, and data processing. AI gives marketers more freedom and time to focus on crucial strategic tasks simply by automating routine workflow. For example, Entyx offers advertisers a selection of Twitch, YouTube, and TikTok streamers that will be a perfect fit to achieve their business goals. So there’s no need to spend time looking for best-fit influencers, controlling the agreements, placing ad banners, or calculating the Media Value of all ongoing collaborations manually - the AI Marketing platform will take this task over.

AI is getting better and better in content creation or even content posting, but for sure human supervision is still required because a human stays the main decision-maker. With the help of AI, the decision-making process is also reduced as smart solutions offer humans accurate extracts from huge data loads. This way executives can come up with precise solutions more quickly and take decisive actions to move forward. When a company makes fast decisions and incorporates proven solutions grounded in innovative marketing approaches, it gains a significant edge over competitors and straightens its position in the market. 

Value of AI for your business

In case for some reason you are against using AI in your daily life, at least it’s high time to accept the fact that it surrounds you wherever you go, even when you might not realize it. But the point is that the sooner you let it ease your professional life - the sooner you’ll achieve your financial goals.

AI is the future that has already arrived, and with a blink of an eye, it has become a crucial driving force in marketing. On behalf of the Entyx team, we urge you to adopt innovative Artificial Intelligence solutions - your customers will feel it immediately. See you in the next article!