Why Real-Time Data Is a Game-Changer for Sponsorship Campaigns
Can you instantly tell what percentage of your marketing budget are you losing by not spotting problems in your campaign and reacting immediately? Real-time data can save your budgets, maximize the results of sponsorship campaigns, and would always keep you on top of marketing trends.
Today, we will talk in great detail about the power of real-time data analytics and how they drive campaign optimization. You’ll also learn how Entyx’s AI-powered products help brands and marketers improve the effectiveness of sponsorship campaigns through real-time analytics. Let’s dive into the marketing efficiency world!
What Is Real-Time Data Analytics?
We are now living in a world where real-time data is becoming more and more important. What companies have realized is actually data has a shelf life, and the sooner we can use this data and turn this into insight, the more it can be useful for our companies. So real-time data is about using and analyzing this data as soon as it becomes available. The benefits of real-time data analysis means that we can make faster and better business decisions. We can also create more intelligent products and services. Things like recommendation engines and customizing our services. And we can improve and automate our business processes.
Websites and apps are now using real-time data. So their apps might monitor to see where you are at this point. And they can identify these micro moments where they realize, you are at an airport, maybe this is the time to serve you with an ad for travel insurance. So more and more of these micro moments are enabled by analyzing what we do on the internet, what we are searching for, what apps we're using, when we're using them to produce better services.
In order to use real-time analytics, companies need to have automated data feeds. And so much data is now available from anywhere. You can stream satellite data, web data, social media data, but we need to make sure we are feeding this data real-time into our systems. And then we have the infrastructure in place to process it real-time. So we need data feeds and systems in order to use real-time analytics. The good news is that a lot of this is now available as a service. So even small and medium-sized companies think that maybe we don't have the infrastructure in place to connect our systems to weather data and use it to analyze and predict customer behaviors. As our world becomes more data-driven, streaming data and real-time analytics becomes increasingly important for businesses.
Why Real-Time Data Matters
Imagine you're sitting on your couch streaming a football game. Your team is down by five, they have it in the red zone, two seconds left, last play of the game. The ball is snapped, the quarterback drops back for a pass, and your internet goes out. The Internet's only out for a few seconds, but when it comes back, the game is over. You missed that last play. When the stream resumed, it didn't pick up where you left off. What you experienced was poor handling of real-time data processing. But what does that mean? Technically speaking, real-time data processing is the consistent, uninterrupted delivery and handling of messages and events.
The data being streamed is audio and video frames, but it's probably a lot more than that. It's probably multiple APIs, sensor data, and human input that's being streamed down to your phone.
With video services, processing, aggregating, overlaying, and delivering data in as close to live as possible is critical to their success. But what about other industries that rely on real-time data processing as a vital part of their business?
Let's talk about video games. For example, Fortnite. Anytime you move, shoot, build, swap weapons, those actions have to be synced with all the other players in the game. Now a pro player is gonna be putting in about six inputs every second. And when a new game starts, there's 100 players in a game. Doing the math, that's 3.6 million events that are synced in the first minute of a game. So what happens 3.6 million events that are synced in the first minute of a game. So what happens if you fall behind or start delivering messages out of order? You guessed it, a gamer's worst nightmare, lag. You could see enemies teleporting around or standing on invisible structures. You could even take phantom damage from people that you don't see. All of these things create a poor playing experience. A poor playing experience leads to fewer players. Fewer players leads to a loss of revenue.
Real-Time Data in Entyx AI Instruments
Imagine you have all the necessary information about your influencers, campaigns’ performance success, ads performance, brand’s reputation and even live broadcasts displayed on 360-degree comprehensive dashboards within a unified platform. No need to use various solutions. One platform, many features united with one goal - to prevent you from failing your sponsorships, campaigns or simply ad budget wastes.
The platform's robust capabilities include real-time data analysis, automated advertising campaign launches, AI-powered video and audio analytics, comprehensive data monitoring, personalized content delivery, and adaptive advertising strategies. These features work together to help businesses maximize their ROI and significantly enhance their overall marketing performance.
Streamer HUB is a powerful software for data collecting, visualizing, comparing and analysing from streaming platforms such as Twitch, YouTube, Kick. Advertisers can monitor live-streams and get AI reports on streamer’s performance thanks to Media Value Analysis. This product evaluates the media impact of influencers by analyzing key metrics such as reach, engagement, and views. It helps determine the effectiveness of advertising with specific streamers, providing data-driven insights for informed decision-making and campaign optimization.
Influencer marketing is a comprehensive suite of tools designed to automate advertising campaigns and streamline integrations on the Twitch platform. Tailored specifically for brands and marketers, this set of tools leverages advanced AI technology to enhance the effectiveness of advertising efforts, optimize content strategy, and maximize audience engagement.
With this tool, advertisers can track in real-time the efficiency of their influencer campaigns, manage ads on streamers’ channels and use AI analytics to check engagement level of each streamer’s move. Place and manage automated advertising banners across various streaming channels. Analyse banner display performance in real-time, optimize placement, and increase brand visibility. This system allows for precise targeting and maximizes the impact of your banner ads.
Video & Audio AI Analysis is an AI-driven toolkit specifically designed to analyze and optimize marketing assets within video and audio content in real time. The tools focus on key aspects such as logo and brand tracking, keyword detection, and sentiment analysis. By utilizing cutting-edge AI technology, this suite provides marketers with valuable insights into how their brand and messaging are represented and perceived across various media, enabling data-driven decisions that enhance the effectiveness of marketing campaigns.
Entyx’s AI-driven toolkit equips marketers with the tools they need to deeply analyze and optimize their marketing assets in video and audio content, ensuring that their brand messaging is impactful and resonates effectively with their target audience.
Final Thought
Did you know that real-time data also enables automation? Things like self-driving cars or self-flying planes and ships that can autonomously cross the oceans wouldn't be possible without real-time analytics. So these systems use camera data, sensor data, LIDAR data that is continuously evaluated and streamed and processed on the spot. And without real-time analytics, it would simply be impossible.
In a world where every minute matters, real-time data isn’t a privilege but a necessity to keep your ROI high. Just like in gaming, where lag ruins the experience, all the delays in real-time data processing can sabotage campaign performance. Imagine missing that perfect moment to interact with the audience or failing to notice the drop in campaign engagement. Real-time data directly influences marketing strategies and allows advertisers to react instantly to changes, whether it’s a sudden dip or spike of interest. This instant feedback loop encourages data-driven decisions and maximizes results of each campaign performance.
Entyx offers data-driven marketing solutions empowered with AI to help you optimize your campaigns on the fly. Ready to try? Go for it!